Jonathan Grado

Photographer, Creative Director

Brooklyn, NY--:--:--

Overthinking at 3am.

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a

multidisciplinary

photographer

born

and

raised

in

brooklyn, NY

Born in Brooklyn, New York, Jonathan grew up on the workbenches of Grado Labs, the audio company founded in 1953. Combining his passion for photography and design, he helped guide the Brooklyn headphone company into its seventh decade while honoring three generations of sound.

A conceptual photographer, Jonathan creates surreal, cinematic narratives shaped by the tension between melancholy and anticipation. He is fascinated by how memories shift when handled too often, becoming impossible to return to. Through tonal misalignment and hand-altered materials, his images build worlds of intentional dissonance.

  • Projects

    A24 Film

    The Pokémon Company

    SXSW

    Bushmills + Elijah Wood

    TechCrunch Disrupt

    Le CouCou

  • Mini-Docs & Shows

    American express

    Buzzfeed

    Great Big Story

    Hypebeast

    Mashable

    NBC

    VICELAND

    jetBlue

  • Press & Features

    AWWWARDS

    CNN

    Chicago Tribune

    Design Milk

    Dwell

    Esquire

    Fast Company

    GQ

    Gizmodo

    The Dieline

    The Verge

    VICE

    WIRED

  • See All News and Press

Jonathan brought Grado Labs to Mashable's Top Eight Most Social Small Companies, and has collaborated with companies such as Pokémon (childhood dream) and A24 Films (grownup childhood dream). He’s been featured in a commercial for American Express, and on shows for NBC, CNN, and Vice, among others.

Jonathan Grado sitting on a chair on a red velvet stage wearing an open dandelion shirt and white sneakers.

Growing up at his family-run audio company, Grado Labs, Jonathan watched headphones go from napkin sketches to finished equipment. This early exposure to fidelity, the pursuit of perfect audio reproduction, now informs and subtly foils his creative work. His artistic practice deconstructs fidelity, composing images where memory and fiction find resonance.