In 2014, Hypebeast visited and made a video on why Grado doesn't advertise. It was exciting since no one has really ever focused on just that aspect before. Months went by without a word on the video and we assumed they decided to scrap it. That's fine, it happens. A little over a year later though I get a text that says, "Saw you on Hypebeast today! Great video." A year later is better than never.